Elton Branch II
Design Systems • Digital Platforms • Front-End Architecture
Senior digital platform developer with 20+ years building scalable web and mobile experiences across media, healthcare, and professional sports. Experienced in collaborating with marketing, engineering, and product teams to ensure design integrity, usability, and consistency across complex digital ecosystems.
Focus Areas
- ❖ Design systems implementation
- ❖ Web & mobile platform architecture
- ❖ UX and front-end development
- ❖ Digital platform governance
- ❖ Cross-functional collaboration
Good design
takes time.
Great systems
scale it.
Selected Work
Detroit Pistons Digital Platform Ecosystem
Led the management and evolution of the Detroit Pistons digital ecosystem, including the team website, mobile application, and multiple affiliated platforms supporting fan engagement, marketing campaigns, and game-day experiences.
Problem: Maintaining consistent experiences across web and mobile while supporting rapid marketing campaigns required a scalable system.
Role: Digital Platforms Lead / Front-End Developer. Responsibilities included managing the ecosystem, building engagement features, maintaining design consistency, and collaborating with vendors.
To maintain consistency across multiple platforms, I developed repeatable page structures and modular components that allowed marketing teams to launch campaigns quickly while maintaining brand and usability standards.
Impact: Supported digital engagement for thousands of fans, enabled faster deployment, and improved consistency across properties.
Enterprise Healthcare Portal UX (HAP)
Improved the usability and digital experience of the HAP member portal and website through front-end enhancements and new product landing pages.
System Thinking
Ensured consistent UI templates, reusable page components, and improved transaction flow usability across the enterprise portal.
Detroit Media Partnership
Led a team developing digital experiences for major news platforms including Freep.com and DetroitNews.com.
- Contributions: Managed design team, built marketing campaigns, developed landing pages, and supported enterprise internal systems.
- Leadership: Managed designers, collaborated with marketing teams, and coordinated complex digital campaigns.
Branch Out Studios
Founder Work
Demonstrated entrepreneurship and product ownership by driving digital strategies for various clients.